Shibata—Focus on “Beauty”
to Satisfy Customers

Since our establishment in 1964, we have been operating in the field of the fashion apparel business with a focus on women. The so-called bubble economy in Japan and its subsequent collapse, the price decline caused by deflation and the glut of goods resulting from excessive supply, and changes in shopping behavior due to the widespread use of IT — overcoming a wide variety of changes in our business environment, we have still continued to grow thanks to your generous cooperation and support.

Throughout our long history, we have always stuck to product development with our focus on “beauty” based on the concept “making women beautiful and making women look beautiful.”
As well as continuing to wholesale, we have also launched online sales, opened many more directly operated shops in Japan, and begun sales for overseas department stores and specialty stores through our corporate brand SiV, our main brand PLUSIV, and our second brand SiVPURE. We are thus making active efforts.
By continuing such attempts, we would like to achieve something new again toward customer satisfaction.

Women’s desire to become “more beautiful” will never ever change. We will never lose sight of this reality and continue to face it squarely, thereby continuing to present new surprises and pleasures.